【Z-kai Group】
Knewton, Inc. Partner with Zoshinkai Publishers Inc. to Develop Adaptive Learning Materials

July 9, 2015

July 9, 2015 – Zoshinkai Publishers Inc. (Headquarters: Sunto-gun, Shizuoka, Japan; CEO Takaaki Fujii, “Zoshinkai”) has announced a long-term strategic partnership with Knewton, Inc. (Headquarters: United States, “Knewton” ) to develop adaptive learning products for students.

With the rapid spread of ICT, greater personalization has become a priority for students and teachers in Japan. Adaptive learning* is attracting special attention as a particularly efficient learning style.

This partnership will enable the Z-kai Group to use their own excellent educational materials and Knewton’s world-leading technology to develop highly tailored learning materials that adapt themselves to each student in real time, and to thus bring about authentic adaptive learning .

*Adaptive Learning is a personalized teaching and learning method whereby the teacher, school or educational company is able to select and provide the most appropriate content for each student according to his/her comprehension level or personal needs.

About Knewton

Founded in 2008, Knewton is a world-leading adaptive learning company, providing world-class technology for some 10 million learners and teachers around the world; their highly-tailored learning contents numbers some 15 billion. Knewton has partners in 20 countries around the world, and has recently opened new offices in Tokyo.

By incorporating Big Data analysis and Data Mining techniques in the field of E-learning, Knewton has developed an online educational platform based on advanced algorithm analysis, and is considered one of the most innovative companies in the world of education.

About Zoshinkai

Through its subsidiary Z-kai Inc. (Headquarters: Sunto-gun, Shizuoka, Japan; CEO: Takaaki Fujii), Zoshinkai Publishers Inc. provides educational services for students through a wide range of channels, including correspondence courses, cram schools, publishing, testing, the marketing of mock test and educational materials for schools, and ICT-based services. Zoshinkai also provides educational content to university students and adult learners through its second-tier subsidiary, Z-kai CA Inc. (Headquarters: Mishima-shi, Shizuoka; CEO: Hiroyuki Suda).

This partnership will enable the Z-kai Group to use Knewton’s adaptive learning engine to provide excellent educational materials adapted to the individual student’s needs dependent on their comprehension level, at the right time and in the right format.

The Z-kai Group’s original analysis of algorithms based on the wealth of learning data we have accumulated will help in understanding the needs of each student, making it possible to customize the learning content in real time, to improve students’ achievements in the most effective way and increase the effectiveness of their learning efforts.

Knewton and Z-kai Group are looking ahead to the future of Japanese education. We will take advantage of this partnership to provide innovative adaptive learning materials and to create new value and innovation for total customer satisfaction.

Outlook for the future

Below are the services we will provide from the school year 2016-17. The range of services, including distance correspondence courses, will gradually be expanded.

  1. Services for Schools (High school and Junior high school students)
  2. Services for careers (University students and adults)

Comments by CEO of Knewton

“We are proud to work with the Z-kai Group to create more personalized learning materials for students in Japan,” said Jose Ferreira, founder and CEO of Knewton. “The Z-kai Group creates high-quality content and together we can help more students succeed.”

Press Contacts:

Zoshinkai Publishers Inc.
Business Management Department
055-976-5568(9h00 - 17h30)

Z-kai Inc.
Brand Management Team
055-976-8947(9h00 - 17h30)

Knewton, Inc.
Asia Pacific Business Development Division

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